REVENUE ENGINE HEALTH ASSESSMENT · IT SAAS

Build the system that delivers predictable, scalable, repeatable revenue.

A board-grade diagnostic that finds the root cause of your revenue gaps and gives you the strategic roadmap to rebuild the engine. Eight minutes of inputs, eleven weighted metrics, three ranked growth blockers, and a clear path forward.

19 years in B2B revenue
14 years at Gartner
Author of Wired for Winning
Architect of the Revenue Engine Activation Program
Built by Raghu Kiran · Head of Revenue Strategy & GTM Operations · Building systems for predictable, scalable, repeatable revenue
01
Your Numbers
Seventeen financial and operational metrics that show exactly where you stand today against IT SaaS benchmarks.
02
Your Architecture
Fourteen strategic questions that reveal whether the system underneath your numbers is real, fragile, or missing entirely.
03
Your Strategic Report
A boardroom-grade PDF that pinpoints the three biggest blockers, the rupee cost of each, and the architectural fix that compresses them inside one quarter.
PART 1 OF 2 · YOUR NUMBERS
Tell me about your business.
Seventeen inputs. Roughly four minutes. Be honest with the numbers — the diagnostic is only as sharp as what you put in.

In ₹ crores

Number of AEs

In ₹ lakhs

In ₹ lakhs. S&M spend ÷ new customers acquired

In ₹ lakhs. Total revenue per customer over lifetime

Total S&M cost. Drives Magic Number calculation.

Days to collect payment

Negative if loss-making. Drives Rule of 40.

Cash consumed yearly. Negative if profitable. Drives Burn Multiple.

PART 2 OF 2 · YOUR ARCHITECTURE
Now the harder questions.
Fourteen questions about the system underneath your numbers. No BS answers — pick what is actually true. Six to eight minutes. The diagnostic measures both layers because metrics tell you symptoms, architecture tells you root cause.
0 of 14 questions answered

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Raghu Kiran · Head of Revenue Strategy & GTM Operations · Revenue Engine Activation Program™

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